Typography in branding is more powerful than many realize. The fonts you use shape how people perceive your business and affect readability, professionalism, and emotional connection.
Why Typography Matters
Fonts convey different messages:
Serif Fonts (e.g., Times New Roman, Garamond) – Traditional, trustworthy, professional
Sans-serif Fonts (e.g., Helvetica, Arial) – Modern, clean, minimalistic
Script Fonts (e.g., Brush Script, Dancing Script) – Elegant, personal, decorative
Display Fonts (e.g., Impact, Lobster) – Bold, attention-grabbing, unique
How to Choose the Right Typography for Your Brand
Align with Your Brand Personality – A law firm and a bakery should not use the same typeface. Choose fonts that match your industry and message.
Prioritize Readability – Fancy fonts may look good, but if they’re hard to read, they hurt your branding.
Limit Font Choices – Stick to 2-3 fonts for a consistent and professional look.
Consider Scalability – Your font should look good across different mediums, from a website to printed materials.
Final Thoughts
Typography isn’t just about style—it’s a crucial part of brand identity. If your fonts aren’t helping your brand, it might be time to reconsider your typography choices.