The Difference Between UX and UI (And Why They Matter)

In web design, User Experience (UX) and User Interface (UI) are often confused. While closely related, they serve different purposes in creating a successful website.

What is UX?

UX focuses on how users interact with a website. It includes:

• Navigation ease

• Content accessibility

• User journey and behavior

What is UI?

UI is the visual and interactive elements of a website, including:

• Layout and spacing

• Typography and colors

• Buttons and forms

Why UX and UI Matter Together

A visually appealing UI won’t be effective if the UX is frustrating. Similarly, great UX needs a polished UI for engagement. A successful website balances both for an intuitive and beautiful experience.