Branding
Website
SEO & GEO Audit
Coral Innovations
A total rebuild of how an industrial water remediation nanotech startup looks and how it is found, from logo to website to search.
The Problem
Coral had breakthrough technology and a brand that did not show it. The identity looked smaller than the science, the website was hard to navigate, and the company was close to invisible in search, both in Google and in the AI searches their B2B buyers increasingly ask first.
My Approach
The gap with Coral Innovations was clear: great technology was being held back by dated branding and a search presence that did not reflect their innovation. We closed that gap in three phases, each building on the last.
Phase one: Branding
Their technology is ahead of the industry, but their identity was behind the times. We started by rebuilding the brand from the ground up: a logo, a color palette, and a typography system designed to read as credible and established to an industrial buyer who does not make decisions lightly. The goal was simple: anyone landing on their website should see Coral Innovations as the authority in their field.
Phase two: Website
We rebuilt the website around the two things that actually close a sale: what Coral Innovations makes, and what it has done for their clients. Clear navigation, product lines organized so a buyer can find the right solution fast, and case studies structured to prove results rather than just describe them. Built to explain the science without drowning in it.
Phase three: SEO and GEO audit
By this point Coral Innovations looked the part. The last gap was in being found online. We audited where they stood, then rebuilt their visibility from the technical layer up: structured data across every core page so search engines and AI models can read exactly what they offer, a rewritten llms.txt that tells AI systems how to represent the company, and content shaped to be quoted and cited rather than skimmed. The result is a company that shows up when it matters, in the browser and in the answer.
What Changed
Organic visibility climbed across both traditional and AI search. Coral Innovations is now better placed to be found and cited where its target audience are looking.
Coral Innovations' performance growth in 30 days after SEO and GEO Audit.
Brand in action
Logo
The logomark features a stylized water droplet, symbolizing our dedication to water sustainability and purification, while the molecular structure within the droplet reflects the cutting-edge nanotechnology at the heart of our solutions. The interconnected nodes signify innovation, science, and the dynamic relationships between nature and technology.
The custom typography complements this, embodying clarity and precision, values that guide every aspect of our work. The logotype is customized with a waterdrop in the negative space of the letter "a" and the "i" in 'Innovations' designed to resemble the nanocluster from the logomark, further reinforcing the brand's scientific and environmental focus.
Colors
Coral Innovations' color palette is designed to reflect its commitment to cutting-edge technology and environmental responsibility. Together, these colors create a cohesive visual language that is both fresh and forward-thinking.
The primary colors of Dodger Blue and Camarone Green provide a strong foundation, conveying trust, clarity, and environmental focus, while the secondary colors introduce a layer of warmth and neutrality, enhancing the brand's flexibility across various applications.
Client feedback
"My experience working with Brie was excellent. We worked on branding, website work, and a site audit, and I would definitely recommend her services."
Vikas Nandwana, Co-founder & CTO, Coral Innovations