Branding
Website
Bean Brew Beyond
India's first flavoured coffee experience needed a brand and a website that carried the warmth of the space and the craft of the coffee.
The Problem
Bean Brew Beyond was doing something no one else in India was: handcrafted specialty coffee in flavors you could not find anywhere else, served in a space built for community. Their offer was distinctive, so the brand and the website needed to match their unique idea.
My Approach
We built an identity around the two things that set them apart: the craft of the coffee and the warmth of the room. A palette and typography that feel handcrafted rather than corporate, then a website that leads with the flavors and the community space, so anyone landing online understands the experience before they walk in. The site was built to be easy to update, so new flavours and events can go up without a developer.
What Changed
Bean Brew Beyond now has a brand that matches how unique the offer is, and a site that sells the experience rather than just listing a menu.
Logo
The mark builds a monogram from the brand's own initials: a B and a 3 locked together to form the shape of a coffee carafe, the three Bs of Bean, Brew and Beyond hidden in plain sight. It sits in a deep near-black that reads as premium rather than corporate, paired with a clean stacked logotype so the full name is always legible. The result is a mark that rewards a second look, which is exactly what you want a coffee brand built on discovery to do.
Brand in action
Client feedback
"We had such fun working with Brie! Her energy and ideas are exceptional, she gave us so many ideas to start our online journey with ease. The branding looks great, the website looks seamless, and our merch looks exactly how we intended it to. We have also started a new project for our sister brand, Bud Brew Beyond, for our Bangkok audience with Brie. Definitely recommend working with her. "
Eshlok Sharma, Founder, B3 India and Bangkok